In the business-to-business world, understanding who you're targeting helps you craft better offers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer Profiles It includes information about their company, job responsibilities, goals, and challenges. Core elemen
How Business Services Drive Growth
From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can position your company for success. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common bu